Noteworthy

Your scent should be as unique as you are — not a trend, not a celebrity endorsement, but your signature fragrance. By combining real consumer data, AI-driven quizzes, and handcrafted, safe, cruelty-free formulas, we guide you to a scent you’ll love — not by guesswork, but by science.

Design Lead

The 2025 Black Friday art direction:
Inspired by surrealist photography, the team developed a campaign that reimagined the traditional “everything on black” approach into a bright and bold eye-catching visual system. The concept was executed using a combination of Higgsfield.ai, ChatGPT, and Photoshop.

*Redisplayed as a brand campaign