The QUEEN
IS BACK
N’768 RELAUNCH
A highly desired fragrance was brought back for a limited time. Using AI as a controlled tool within a defined art direction, our team developed the content needed to launch across multiple channels.
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A sweet, ambery fragrance inspired by the warm addictive profile of nature's nectar: honey! Rich davana and olibanum invite you into the heart of this composition featuring Givaudan's honey delight and alluring jasmine. The sugar high continues but mellows with cozy vanilla and benzoin to envelop you in a golden glow.Description text goes here
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Develop a campaign across multiple channels that encompasses the story of n,768 for it’s highly anticipated return:
“In a bustling beehive, every moment is infused with purpose and life. The air is heavy with the scent of nectar as bees flit among fragrant blossoms, the gentle buzz of their wings creating a soothing rhythm as they craft nature’s golden treasure: honey.
Inspired by this collective effort, n,768 - or Golden Reign - honors the approximately 768 bees it takes to create a single pound of this delicious liquid gold. Like the intricate dance of the hive, this fragrance is a harmonious blend of honey and jasmine, balanced out with a warm embrace of vanilla and benzoin.
Close your eyes and savor every precious drop: It’s so good you can almost taste it.” -
The Queen Is Back is inspired by the quiet power of the queen bee who is effortlessly confident and naturally magnetic. Warm, indulgent honey is treated as a true luxury, captured through intimate close-ups of dripping honey and bees in motion. You don’t chase attention when you wear it, it comes to you.
Art direction
The visuals move slowly and deliberately, paired with soft, relaxing music that feels almost hypnotic. Close-ups of bees, honeycombs, and thick honey dripping create an intimate, sensual mood. The fragrance bottle appears coated in honey, luxurious, tactile, and quietly powerful.