The Rebrand
Creating your own brand is never easy, especially when you’re the designer.
What’s New.
For my brand I wanted to rebuild the logo by taking inspiration from the different things in my life that inspired me to become an artist and a designer. Everything from the logo, the font, and the color create a brand image that tells people who I am in some way or another.
The logo design itself is inspired by the video game Ratchet and Clank and street style brands I've always seen as simply cool brands. Ratchet and Clank was and still is a game that is more than just a game, it makes me imagine. The concept of this futuristic universe where you can travel to all of these different planets is just something so enjoyable and aw inspiring. The street style clothing brands are just a part of who I am, I ran with that crowd in school, I learned graffiti and tried to learn how to skate. The art and design is just so iconic to me and something I wanted to have as a part of my brand as well.