noteworthy
Noteworthy is a luxury fragrance brand founded in 2021 by beauty industry veterans Luke Weston and Ashley Boyce. The company utilizes AI, data science, and proprietary technology to personalize scent recommendations, simplifying the process of discovering a signature fragrance.
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In 2024 leadership at noteworthy tasked myself and the new brand manager with building a new brand image to take us to the next stage in our companies journey.
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Develop the concept for the aesthetic of the brand including font and color usage across all platforms. I worked with the brand team, founder, and copywriter to establish.
